Helping Undaunted launch the Better Futures Retrofit Accelerator.

Written By Brendan Spaun
 
 

Undaunted is a partnership between Imperial College London & The Royal Institutions. It is a hub for the UK’s climate innovation community, creating new routes into green entrepreneurship and supporting the acceleration of startups and SMEs tackling climate change. They have supported over 190 startups through The Greenhouse, their alumni have gone to raise over $1 Billion since 2012 and have created over 2,000 jobs.

In early 2024 the Undaunted team reached out to us to help them cover and promote their Better Futures Retrofit Accelerator programme, helping SME’s scale their climate retrofitting solutions. The project was to create an overview video of the programme, photo coverage & a follow-on video later in the year for their second cohort.

Goals

  • To produce a hero film explaining the programme & introducing stakeholders.

  • Curating a story and a set of specific interview questions in order to achieve Undaunted’s goals.

  • Targeting the right stakeholder groups, from investors, to mentors and prospective startups.

  • Helping establish Undaunted as a leading hub within the UK climate space through modern media.

  • Producing follow-on media to showcase the second cohort.

Output

  • Event 1: Main Hero Film, Social Media Version & Photography Coverage

  • Event 2: Short Social Piece & Photography Coverage

Brendan Spaun
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